Together with Hej Fonden and Foreningen Spiseforstyrrelser og Selvskade, we developed and produced a campaign celebrating the role of the changing room in sport – not simply as a place to get changed, but as a space where friendships, belonging and a sense of community are built.

As shared changing and showering are becoming less common in sports clubs, the campaign puts focus on what risks being lost along the way. The aim was to show the changing room as a safe and inclusive space with room for different bodies and different people – without filters or ideals.

As part of the campaign, several of Hej Fonden’s ambassadors – well-known handball players – shared their own memories and experiences from the changing room, reflecting on the friendships, conversations and sense of belonging that have shaped them throughout their lives in sport.

We handled the campaign from concept development through production and post-production, creating a main campaign film, shorter formats for digital and social platforms, as well as a series of ambassador interviews

See a selection of the campaign films below.