We developed and produced a campaign that takes teachers on a journey from the absurd habits of the past to today’s myths among young people. With humor, recognition, and a thoughtful perspective, the message is clear: we have grown wiser – but there is still much to learn.

The campaign’s slogan “We’ve made the difficult topics easier” sets the direction: giving teachers concrete tools to address complex issues in the classroom. We managed the entire process – from concept development to final production – creating films that both entertain and motivate teachers to give students the knowledge they need to resist peer pressure, temptations, and misinformation.