Client: Samsung
Agency: Relations People
Concept, location, production and edit: NoWonder

In collaboration with Samsung and their ambassador Anders Hofman, we produced the video based on the concept "You can't do it." The film tells the story of the challenges and obstacles Anders faced in his pursuit to become the first person to complete a triathlon in Antarctica. The video focuses on blocking out external distractions and maintaining focus. As the campaign promotes Samsung's watch, we use the watch’s point of view throughout the film, with this perspective being revealed only at the very end.