Air traffic controllers play a crucial role in keeping our skies safe and air traffic moving — yet when everything works as it should, most of us never notice the work happening behind the scenes.

Together with Companyoung we created a recruitment campaign for Naviair designed to attract more qualified applicants to the air traffic controller training programme. Built around the concept “Invisible to most. Essential to everyone.”, the campaign highlights both the responsibility and the importance of a profession that rarely gets seen.

Shot in a single day at Naviair, the production resulted in one main recruitment film and three short portrait films, giving potential applicants a closer look at the people, the role and the world of air traffic control.