For Hej Fonden, Spar Nord Fonden and Grundfos Fonden, we created film and photography for Hej Holdet – an initiative bringing handball clubs across Denmark together around one shared goal: strengthening well-being and creating positive communities both on and off the court. As part of Hej Holdet, teams commit to making well-being an active part of their team culture and taking a stand against bullying.

For the campaign, we brought together Hej Fonden’s ambassadors and children from local handball teams. By placing professional athletes and young players side by side, we wanted to show that regardless of age, level or ability, one thing matters above all: feeling like you belong to a team.

Alongside the main campaign film and photography, we created a series of short films for social media, where ambassadors and children share their own perspectives on community, teamwork and what it means to be part of a team.