ENDURANCE

For everyone 


Client: Sports Group Denmark - Endurance
Concept, Cast, location, production and edit: NoWonder

Endurance came to us when they wanted to create a new visual identity for their running brand, Endurance. The key elements were community and positive energy. Together, we developed the new direction and have since produced stills and videos for their collections. A collaboration filled with high creativity, which we love.

SCREEN GRABS

ENDURANCE

SS25


Client: Endurance
Concept, Cast, location, production and edit: NoWonder

Our goal was to create a film that effectively showcased the new running collection in an engaging way. We did this through an informal voiceover that brought a fun and ironic distance to the presentation of the clothes. We played with a tone-of-voice that aligned with the energy from the first film we made. We added a humorous twist to the video by making the voiceover totally over-the-top and explicit about the collection, which set it apart from the typical running video.