Together with Røgfri Fremtid, we created a social film designed to speak directly to a young audience – and capture their attention before it disappears.

Shot entirely in vertical format, the film features doctor and influencer Amanda Palbo, who delivers a fast, direct and determined explanation of what nicotine does to the brain. The pace is intentional: when competing for young people’s attention on social media, every second counts.

The result is a fast-paced film created specifically for the way young people consume content on social media. The graphic style follows the same logic – bold, eye-catching and built around emojis and familiar visual cues from their digital world.