Client: SPORT 24 x Adidas
Concept, production and edit: NoWonder


We have produced video and stills for Adidas and SPORT 24, in collaboration with Adidas ambassador Cecilie Uttrup, to promote the new Adidas Ultra Boost Light shoe. The film is tailored to Cecilie, whose energetic personality and character allow her to deliver a voiceover that few can match. Her recognizable stream of speech, often seen in interviews after cycling races, served as a core foundation for the video, which aims to highlight how "light" the new Ultra Boost shoe is. We visited Cecilie in Girona and completed both filming and photography in a single day.